WWDC is fast approaching, and roughly 5000 people are making the pilgrimage to San Francisco to see what Apple has in store for us. WWDC is possibly my favorite week of the year, as I learn a tremendous amount in very little time, and get to hang out with so many of my friends that I don’t generally get to see. Naturally, I’m really stoked. So stoked, in fact, that I’m already in San Francisco with my wife Erin to get in some sightseeing before the conference.

While many people have posted tips over the years—here’s mine from after 2011—the one tip I recommend most to attendees is to say “hi” and make friends. You’ll be doing a lot of waiting in line, and not just before the keynote. Go ahead and make friends with those around you; it’ll help pass the time, and you never know what you may have in common.

Speaking for John, Marco, and myself: if you see us in or around San Francisco, or even if you catch someone in the halls of Moscone, please do say “hi”. We all find it extraordinarily flattering to hear that someone knows who we are, let alone may be a fan of the show. Don’t be afraid.

Okay, fine. Maybe it’s just me who is surprised when he gets recognized.