Yesterday The New Yorker released a phenomenal profile of Jony Ive written by Ian Parker. Well worth the very long read, I could quote so many portions of the piece.

These quotes related to cars deeply appealed to my inner gearhead:

[Ive] and Newson are car guys, and they feel disappointed with most modern cars; each summer, they attend the Goodwood Festival of Speed, where vintage sports cars are exhibited and raced in the South of England. “There are some shocking cars on the road,” Ive said. “One person’s car is another person’s scenery.” To his right was a silver sedan with a jutting lower lip. Ive said, quietly, “For example.” As the disgraced car fell behind, I asked Ive to critique its design: “It is baffling, isn’t it? It’s just nothing, isn’t it? It’s just insipid.” He declined to name the model, muttering, “I don’t know, I don’t want to offend.” (Toyota Echo.)

Later:

Jeff Williams, Apple’s senior vice-president of operations, drives an old Toyota Camry. Ive’s verdict, according to Williams, is “Oh, God.”